Maybe it's just me...

>> Saturday, March 12, 2011

Maybe it's just me, but I am amazed at something that happened on twitter tonight.  In light of the tragedy in Japan, I happened on a re-tweet from someone that stated "How you can - . For every retweet, @ will give $1 to Japan quake victims, up to $100K."  I personally thought it was great and quickly re-tweeted the message.  I personally am not a follower of Bing, and honestly have never used the search engine, but I wanted to make sure the message was valid.  I was amazed when I saw that not only was the message valid, but that they tweeted this message a couple of hours later; "We apologize the tweet was negatively perceived. Intent was to provide an easy way for people to help Japan. We have donated $100K."  Negatively Perceived?!?  How can a tweet that raises both money and awareness for the horrible devastation in Japan be negatively perceived?!?  After doing a bit more reading, I found that people were evidently "appalled" at this marketing campaign in the face of this tragedy...Now growing up in a family that has owned a small business for over 70 years, I am not a huge fan of corporate America, and I know how they are, but I still can't wrap my head around this way of thinking.  In my opinion Bing was giving people a way to feel involved when they made their donation, as well as keeping ways to help fresh on everyone's minds.  Yes the tweet had @bing, ok well obviously they needed a way to track it, how about the link...the link is to a page in Microsoft that outlines what happened in Japan, what Microsoft is doing to help, and links to organizations that you can donate to to help out (American Red Cross, Save the Children, International Medical Corps, World Vision, NetHope, Mercy Corps, and AidMatrix)  I personally don't see anything wrong with this tweet, I know a lot of people were saying just donate the money, stop the marketing ploy and such, but the way I personally see things, Bing was going to donate the money anyway, however, this way people felt like they were involved in it and doing just a bit to help out.  I know that we all feel so helpless, and wish there was more we could do!  I will step down off of my soapbox now, people just amaze me...

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